Capitalism and Advertising

Lesson Plan - Get It!

Audio:

The system that made all of these advancements possible is capitalism.

Now, capitalism has its critics for sure, and it has a long and complex history. We will focus on one kind of capitalism, a more recent variety of capitalism that touches all our lives: consumer capitalism.

As you read What Is Consumer Capitalism?, gather information to answer the following questions.

• What are the impacts of consumer capitalism on shoppers' habits?
• Why was being a good consumer equated with being a good patriot?
• What are some techniques used in the United States to encourage consumer capitalism?

Share your answers with someone, and seek out their experience:

• What social pressures do we face to consume?
• In what ways does advertising shape or communicate values?

Capitalism is a very complex set of ideas and approaches to managing resources in society. There are aspects of capitalism, however, with which we interact day to day. We participate in the culture of capitalism in many ways you might not have considered before.

Most people who practice or benefit from capitalism have never read a book on the subject or taken a class on how to be a capitalist. But in the Got It? section, you will examine some of the most common ways that consumer capitalism spreads its ideas: through advertising!